24-Hour Window

Learn more about the importance of WhatsApp API's 24-hour window.

How Does the 24-Hour Window Work?

  • Opening the Window: The 24-hour window starts when a customer sends a message of any kind. Within this period, businesses can freely respond without needing pre-approved templates.

  • Unrestricted Messaging: During these 24 hours, personalized messages can be sent, enabling natural conversations and faster issue resolution.

  • Closing the Window: After 24 hours from the customer's last message, businesses can only send messages using pre-approved templates. If the customer sends a new message, the window reopens, and the process repeats.

Why Is the 24-Hour Window Important?

  • Faster Responses: Encourages quick replies, enhancing customer satisfaction.

  • Relevant Messaging: Messages sent outside the window require approval, ensuring compliance with WhatsApp's policies and reducing the risk of bans or restrictions.

  • SPAM Protection: Prevents unsolicited messages, maintaining high-quality communication.

Find out next how to restart a conversation after the 24-hour window!

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